Investing in the common good
makes common sense

We believe that businesses are key to creating sustainable solutions for the world’s most pressing social and environmental problems. Buy Good. Feel Good.” is dedicated to building a community of people and organizations who believe that business should have a positive impact on the world. We aspire to make ethical consumption the norm, inspiring all businesses to operate for the common good.

When businesses operate with profit as their sole objective, workers are exploited, the environment is polluted, and our natural resources are depleted. In contrast, social enterprises use business practices to create positive change in the world. They contribute to sustainable development through innovations in healthcare, renewable energy, microfinance, and much more. Social enterprises empower communities and create fair employment opportunities for the world’s poorest and most marginalized groups.

We aspire to live in a world where businesses are leading the development of a healthy, fair, and equitable society. Every purchase we make has an impact. “Buy Good. Feel Good.” connects consumers with the brands that make a difference. Join our Movement and let us change the world, one purchase at a time.

About

Our Team

  • Rafik Riad Founder

    Rafik has studied and worked in Canada, Egypt, Germany, England, and Tanzania on issues related to poverty, environment, climate change, and tourism policies in developing countries.

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  • Amira Girgis Director of Marketing and Communications

    Amira began her career working for the BBC with a bachelor’s degree in Interior Design. Her passion for art and graphic design led her next to a job in advertising at Publicis Groupe Dubai.

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  • Christine Ung
    Christine Ung Retail Engagement Manager

    Christine is a Master of Public Health candidate at the University of Toronto. She has worked on major research projects related to health economics, youth homelessness, and dignified work.

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  • Lainey Oleka Partnership and Impact Manager

    Originally pursuing the fine arts, Lainey discovered her passion within the social sector while completing her Bachelor of International Development at Humber College.

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  • Natasha Pirani
    Natasha Pirani Partnerships Manager

    During her studies of International Development, Natasha developed a strong passion for fair trade and responsible business practices as vehicles for sustainable development.

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Our Advisory Board

  • Geoffrey Hogarth

    Geoff Hogarth is a community-minded marketing executive, currently serving as the Vice President of The Pioneer Group. Geoff has served on the boards of the Hamilton Community…

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  • John Marron

    John Marron is Marketing and Retail Manager with Fairtrade Canada, based in Ottawa. John’s career includes more than 15 years sales and account management experience in the consumer products…

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  • Leslie Lawrence

    Leslie Lawrence is Director of Sales at National Event Management; one of Canada’s largest consumer event management companies. Leslie oversees exhibitor acquisition strategy/process…

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Contact Us

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